It’s not a runway, it’s not a concert…and no, it is not a pictorial fo

r one of the most ideal couples of today. It is the biggest partnership yet—the makers of VW parts ties up with Golden Couple Heidi Klum and Seal! The German carmaker chose to make Klum and Seal as the brand ambassadors for the Tiguan, because they were “…a modern patchwork family. They are natural and unpretentious personalities, tolerant and globally orientated—and thus represent values which can be attributed to Volkswagen, too,” Mr. Stephan Grushem, head of Group Communications at Volkswagen explained.

The three-year partnership was launched at the Automobilforum held at Berlin last September. Seal was reportedly an enthusiast of the VW parts, maintaining close ties with the company since the launch of the new Passat two years ago. This singer will be serenading the people with the soundtrack of the Tiguan’s ads. Klum, on the other hand, was quite reminiscent of her younger years driving around town in their family’s VW bus. The famous German native is now a proud owner of two New Beetles: a hardtop and a convertible one. Klum was also notably the most famous German in the US, so this strategy for Volkswagen is also a way of making the US market grow. Well, with three beautiful entities tied together for an ideal ride—the Tiguan—let us not hold our breaths longer because this will surely be a successful campaign.

This entry was posted on Tuesday, October 9th, 2007 at 10:48 pm and is filed under Volkswagen News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.