Archive for November, 2007

Wednesday, November 7th, 2007

 

Dissecting a Beetle: Emily's Beetle Project

The 22-year old Emily Holben is not just any Beetle Lover. She has been so keen and focused on her goal to have a pink Bug that she had to make it out of an old, beat-up 1970 Beetle. Read that? She. Made. One.

This is not an exaggerated tale of how this persevering advertising student at UNL made a Beetle with her bare hands. It is a tale of dedication, hard work, and a matter of aiming for your goal. The story began when her father, Steve Holben, bought a 1970 Beetle for only $200. At that time, all its VW parts are screaming for replacement already, so Emily and her father got to working. Emily was quoted by the Nebraska News as she reminisced, “The floor was all rusted, there was household carpet in it and the outside was spray-painted what I would call Dr Pepper red.”

Emily and her father basically had to strip off everything so that they could start creating her dream Bug. They then had to order original VW parts from the carmaker’s home in Germany, but had a lot of difficulty with the instructions. When they managed to get through with it, several years have passed before Emily could finally take her Beetle down the road. But that was not just the goal. She had bravely stood up against decked-out muscle cars in many car shows too before people took her pink Bug seriously. By then, Emily’s ultimate dream car was not only accomplished by her own dedication, but it also garnered admiration from people.

So the next time you bump into a pink car-driving lady, never underestimate her choice for being too “girly”, then think again. She might happen to know more about adding horsepower with a Volkswagen cold air intake than you do.

 

A Real Beetle Lover: Emily Holden

Story and Photo Source: News Net Nebraska

Meet the Beetle Geek Squad

Tuesday, November 6th, 2007

 

The Geek Squad: A Decked Out New Beetle for the Ultimate Techies

Hailing from Milford, Boston; the Geek Squad is here! Escorted by the VW parts of the New Beetle, these guys are definitely no-nonsense techies-turned-pop icons of our new generation. Why? Not only do they fix all of your technical problems, but they make it possible for us to ride along with the evolution of gadgetry. The Geek Squad is Best Buy’s in-house technical support unit. This job is definitely no piece of cake, as only a few privileged guys can pull it off. As for the added perks, well, they get to enjoy the latest, freshest gadgets—and they get to enjoy this decked out New Beetle for home service cases.

At first glance, this Bug may seem to be a police car with its two-toned black and white body. But upon seeing the Geek Squad logo spelled at both doors, you just know that this car means business. Not much modification was made to its VW parts though. Its notable Volkswagen wheel is a bit spruced up compared to the usual ones that come with the New Beetle, easily complementing the Volkswagen hubcaps. But what alights this Beetle makes the car valuable—black-tied men with that knowing but friendly smile on their faces ready to help you solve even the tiniest problem on your video card. So for any technical problem at all, Best Buy has a solution for you. They not only gave you a great bargain, but the service too is superb. Just look at the Geek Squad and you’ll know.

Source: Boston.com

Now Showing: Bee Movie with the “Bee”tle

Monday, November 5th, 2007

 

The VW Beetle at the Bee Movie Premiere

Quentin Tarantino is known for his cult-classic B movies. This Bee Movie however, is definitely not with the Tarantino-mark of gore and Asian Kung Fu. This one is different. It is a kid-friendly animated film about—yep, Bees. Its Los Angeles premiere held last October 28 was “swarmed” with “Bee”tles. But, the spectators and press got a taste of the surprise that Volkswagen of America and the movie has cooked up. Hence, the parade of the specially modified VW parts donned the stars behind the voices of the animated cast. This New “Bee”tle showcase became the premiere’s main attraction.

The VW parts of these Beetles were turned into a Bee, with its cute yellow and black body paint, the antennas atop the roof, the headlights-turned-bee eyes up to its cute Volkswagen hubcaps. Everything was harmonized to create that Bee appeal among the crowd. Stars such as Jerry Seinfeld, Renee Zellweger (in photo), Ray Liotta, and directors Steve Hickner and Simon J. Smith arrived at the red carpet in these “stingy” cool rides. They even wore color-coordinated outfits—either black or yellow—to match the occasion.

For all of you who keep on believing in animated films and the magic that they bring, this movie is a must-add to your list. This film will definitely make a buzz at the box office, and leave that noise inside every Beetle lover’s heart—thanks to this wonderful “Bee”tle concept.