Volkswagen renames VW of America
Volkswagen of America Inc., one of the most successful arms of the makers of high-quality VW parts, will now be known as Volkswagen Group of America Inc. The change of the name will be effective on the first day of January for the year 2008. Hm…will there be more changes to expect? It seems like Volkswagen is planning on a head start as 2008 slowly unfolds itself to the automotive industry.
The change in name is to emphasize the growing family of Volkswagen, extending its services to car names such as Audi, Bentley, Bugatti, Lamborghini and Volkswagen. It also serves as the umbrella company for related financial services like the Audi Financial Services, Bentley Financial Services, and Volkswagen Credit.
“Our company, like the entire Volkswagen Group, has grown dramatically since our formation in the United States in 1955. Our new corporate name allows our individual brands to flourish, while recognizing that we have a common support structure that gives us great strength as we face our competitors,” Stefan Jacoby, President and Chief Executive Officer said in a statement released by Volkswagen of America. “The new name Volkswagen Group of America reflects the much wider array of goods and services we now offer, and prepares us for even more activities in the future.”
Despite such change, the Volkswagen and Audi marques will still carry on their business under their names, Volkswagen of America, and Audi of America. Aside from the change of the company’s name, improvements are to be expected as they will still continue to live up as the world’s fourth largest car company, providing excellent VW parts worldwide.