Setting up a business can be quite hard, which is why it involves a lot of patience. It also needs a lot of creativity and originality, for how could the business stand out among all its other competitors? This is probably what a flourishing family auto rental business in Alexandria, Cincinnati thought. But, would you believe that their success is also because of how they were able to cultivate the VW parts of a 1958 Volkswagen Beetle?

Recall is also one key player in a business. If people cannot remember your business then you will surely be bound to file for bankruptcy. This is why advertising is so important in a business. It keeps the people coming back. So for the case of the Alexandria-based “Bill’s Mini Car”, their memorable Beetle was responsible for making the people come back. Back in 1970, the shop was intended originally as a repair shop that is exclusive for VW parts only. But then Bill Goepper decided to try out the rental business, so he had to choose it over the repair business. The 61-year-old businessman was especially fond of the Bug as his parents influenced him at an early stage of his life. He displays the Beetle in front of their auto rental shop, and it has become known for being adorned with dozens of lights. Now, this Beetle captured not only the attention of many people, but their recall as well.

They’ll call and say ‘I’m calling for an auto rental. Are you the ones with the ‘bug’ outside with the lights on it?’ ” Matt Goepper, successor to the family auto rental business said in an interview by the community press. Now, is this not a remarkable Beetle story?

Source: community news.com

This entry was posted on Friday, December 21st, 2007 at 10:14 pm and is filed under Your Beetle, Beetle News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.